Societe Generale Securities Services (SGSS) has appointed Christophe Baurand as its new global head of commercial, marketing and liquidity management, following the exit of Massimo Cotella last November.
Based in Paris, his appointment took effect on January 1, 2015, and will report to Bruno Prigent, head of SGSS. He will be responsible for the commercial development and marketing strategy of SGSS, as well as implementing the different commercial initiatives in its development and competiveness plan.
Baurand joins from Lyxor, the asset management division of Societe Generale, where he was global head of business development.
“Baurand will play an important role in steering our efforts to develop our activity and our European and African expansion, thanks to a broad and innovative product offer in line with our clients’ needs,” says Prigent.
SGSS has made several inroads within the African region during the past couple of months.
For example in November, it launched a remote custody service for Mauritius, and in October, it was appointed the sub-custodian bank in South Africa by Nomura.
His appointment comes two months after Cotella decided to leave the bank to pursue other ventures from outside the group in his native home of Italy.
As one of the best known and highest profile figures in the securities services industry, Cotella led the commercial division of SGSS since 2011, having joined the French bank in 2006.
SGSS Hires Baurand To Head Commercial Strategy, Replaces Cotella
Societe Generale Securities Services (SGSS) has appointed Christophe Baurand as its new global head of commercial, marketing and liquidity management, following the exit of Massimo Cotella last November.