In an announcement, Accuity said its new brand strategy better reflects its vision and commercial objectives as it aims to integrate, refresh and restore some of the central sub-brands to further evolve Accuity’s global brand. The brands affected include Fircosoft, Bankers Almanac and NRS.
The group said the realignment plan was to better reflect the way its “product roadmap and innovation agenda are managed around clients’ needs.”
Examples of the rebrand include Fircosoft, which is now the Accuity risk and compliance portfolio and includes the former Accuity Compliance Link and Trade Compliance products and related data business units.
Bankers Almanac now includes both the Accuity financial counterparty KYC and payments product portfolios. While Accuity’s logo and tagline remain unchanged as the parent brand, the brand refresh has established Fircosoft, Bankers Almanac and NRS as our valuable “hero brands”.
Hugh Jones, president and chief executive officer of Accuity, said: “Accuity is renewing its brand strategy in order to provide more seamless support to our clients.
“It is our job to protect our clients’ reputations by redefining industry best practices in payments and compliance, and transforming how they transact and manage risk. By reshaping the Accuity portfolio, we are better equipped to do this and enhance our position as our clients’ trusted partner.”
Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage risk and compliance and financial counterparty KYC to data solutions that optimise payments pathways.
With deep expertise and industry-leading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, Accuity’s portfolio delivers protection for individual and organisational reputations.
The new branding strategy was revealed at SIBOS at Palexpo in Geneva from 26-29 September. Accuity is exhibiting at stand #A39.
Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage risk and compliance and financial counterparty KYC to data solutions that optimise payments pathways.
With deep expertise and industry-leading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, Accuity’s portfolio delivers protection for individual and organisational reputations.
The new branding strategy was revealed at SIBOS at Palexpo in Geneva from 26-29 September. Accuity is exhibiting at stand #A39.