Financial Express has changed its name to FE to reflect its evolution from its data heritage to its position in helping people make better investment decisions.
The company has also adopted the strap line of be better informed to illustrate a greater emphasis on the interpretation of fund information, assisting financial advisers and private investors to select investments that fit their needs.
FE will be added to all products and services within the companys stable to create a more visible link between them. As such the research and analysis tool Analytics will be rebranded FE Analytics while the investment data and research website Trustnet will become FE Trustnet.
FE has grown rapidly since its launch in 1996, both in terms of its international presence and by volume of clients. It has opened offices in Hong Kong, Singapore, India and the Czech Republic. More than half of the top 100 Independent Financial Advisers are using FE Analytics, while FE supplies data to all the main fund supermarkets. The companys fund and manager ratings, which are being renamed FE Crown Fund Ratings and FE Alpha Manager Ratings, respectively, have proved useful and popular in tools for fund selection and analysis. Independent Financial Advisers also have frequent recourse to FEs fund, manager and group factsheets.
The new logo and yellow corporate color will be consistent across FEs operations internationally, creating a homogenous brand in all markets in which FE has a presence.
Today marks an exciting stage in our corporate development as we launch our new brand and identity, Michael Holland, FE Managing Director, says. When we started the business back in 1996 our core product and speciality was fund data. Over a decade later, we offer a much broader set of award-winning products ranging from Trustnet, Analytics, Investegate, Crown Fund and Alpha Manager Ratings and webtools to the automated production of investment documents for many well know and prestigious fund management groups. In other words, a range of products that really can help investors make better investment decisions.