HedgeCo and Cognito Partner on Hedge Fund Marketing Services

Following Monday’s lift of the ban on hedge fund advertising, hedge fund database provider HedgeCo has partnered with the public relations and marketing firm Cognito to provide communications services for hedge funds.

HedgeCo’s database includes over 7,500 funds with a combined $1 trillion in assets under management, and the company also raises capital directly for hedge funds. Now with the partnership with Cognito, HedgeCo will leverage their connections to hedge funds to offer a range of communications services such as public relations strategy development, creating physical and digital advertising materials, website development, etc.

“With the passage of the JOBS Act and the continuing industrialization of alternative asset management, there is increasing opportunity for smart funds to position themselves to new sources of capital,” says Cognito president Dan Simon.

“HedgeCo is built on providing industry-leading tools for enhanced transparency and communications in the hedge fund space,” says HedgeCo senior vice president Andrew Rapoport. “In the same way our industry leading database led the way in allowing qualified investors to access accurate, up-to-date performance figures, our partnership with Cognito will give the leading funds of today and tomorrow tools to communicate their brand messages to current and future customers through advertising, branding and the media.”