LCH drops Clearnet from new branding

Clearnet will no longer be a part of the LCH branding after the clearing house decided to drop the name in a brand refresh.

By Jon Watkins(2147491591)
Clearnet will no longer be a part of the LCH branding after the clearing house decided to drop the name in a brand refresh.

The rebrand, which came into effect on Monday, comes 13 years after the London Clearing House and Clearnet merged.

A spokesperson confirmed it was the result of “an extensive consultation project over the past few months”.

“It aims to be a simple, confident brand name that embodies the important and far-reaching changes affecting the world of clearing and market infrastructure,” the spokesperson added.

The brand refresh includes a new logo, name and slogan in the form of The Markets’ partner.

LCH.Clearnet was taken over by the London Stock Exchange in 2012, and is now at the centre of a potential megadeal with Deutsche Borse, which would see the combination of two of Europe’s biggest clearing houses.

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